Architecht's New Commercial Reveals the “Unsung Heroes” of the Financial World

Architecht brings to light the true heroes behind Turkey's robust banking system in its new commercial. Launched with the slogan "Heroes Are Invisible," the commercial highlights the tremendous efforts of the unsung heroes behind the financial transactions that make our lives easier, recognizing the critical roles they play in the world of financial technology and offering them the respect and appreciation they deserve.

As a leader in financial technology in Turkey, Architecht manages the core banking systems of 11 different banks domestically and 5 banks globally, enabling millions of people to enjoy a seamless and uninterrupted banking experience. In this impactful new commercial, Architecht highlights Turkey's globally recognized powerful banking system and the real heroes behind it. The commercial draws parallels to everyday routines such as driving, the functioning of clocks, phone calls, and simple household tasks—things we encounter daily but take for granted due to their smooth operation. Additionally, it emphasizes the seamless functioning of financial systems, showcasing their critical role in our daily lives. The commercial underlines the significant impact that even the smallest disruption in banking systems can have on our daily activities, highlighting the importance of the continuous and flawless operation of these systems. In this regard, Architecht's commercial not only focuses on the smooth operation of financial services but also draws attention to the effort and expertise behind these systems.

Architecht’s commercial serves as more than just an advertisement—it is a token of appreciation for all those working in the sector. Through this film, Architecht aims to acknowledge the hard work and success of the real heroes who contribute to Turkey’s impeccable banking system.

Our True Heroes: The Architects of Our Technology

Sharing her thoughts on the newly released commercial, Architecht Deputy General Manager Şule Hatun Avşaroğlu said, “The seamless operation of financial transactions, which are an integral part of our daily lives and often go unnoticed, is a major source of pride and responsibility for us. Behind this success are our teams who work with dedication every day and our innovative solutions. Our commercial not only emphasizes the critical role of financial systems in daily life and the products and services Architecht provides but also highlights the importance of the professional teams who ensure the flawless operation of these systems. The film serves as an expression of gratitude to all product managers, business partners, and employees in the industry, as well as a reflection of the deep respect we have for the hard work of everyone who contributes to the smooth operation of financial services.”